This project involved crafting a comprehensive promotional campaign for Mission San Luis Obispo De Tolosa, a historic and cultural landmark. The campaign encompassed a variety of promotional items, including posters, brochures, social media posts, and custom-designed tote bags, all aimed at boosting visitor engagement and awareness. Extensive research was undertaken to ensure that every piece of material accurately represented the mission's rich history and significance. The campaign aimed to captured and conveyed the essence of Mission San Luis Obispo to a wider audience.

The poster was thoughtfully designed with history in mind, featuring aesthetic elements reminiscent of the mission's museum-like setting. It includes images framed in styles similar to those found at the mission and is adorned with grapevines, highlighting the mission’s longstanding winemaking tradition. The grapevines depicted are inspired by the centuries-old vines on the property.